About Us

THE SARAWAK TOURISM FEDERATION (STF)

STA (Sarawak Tourist Association), founded in 1964, was reorganized in 2004 to become STF (Sarawak Tourism Federation); membership to STA was open to individuals while STF comprises mainly of tourism-related associations.

The STF is a non-profit organization with the aim to collaborate and walk alongside the Ministry of Tourism, Creative Industry and Performing Arts Sarawak and other tourism-related state agencies such as the Sarawak Tourism Board and the Business Events Sarawak (Sarawak Convention Bureau).

Under the STF, private sector tourism stakeholders come together under one ‘umbrella’ to have a stronger and united voice to help further develop the tourism industry in Sarawak. Collectively, the STF has over 100 years of experience in the tourism industry.

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OUR OBJECTIVES

As a bigger entity, the STF provides a platform for the tourism industry throughout Sarawak to:

  1. Have representation and a unified voice;
  2. Provide input to both state and federal governments on tourism matters;
  3. Help to promote tourism in Sarawak; and
  4. Safeguard the interest of tourism practitioners

COMPONENT MEMBER (AFFILIATE MEMBERS)

COMPONENT MEMBER (ASSOCIATE MEMBERS)

  1. Borneo Convention Centre Kuching
  2. Borneo Medical Centre Kuching
  3. Swinburne University of Technology Sarawak Campus
  4. UCSI University Kuching Campus
  5. Timberland Medical Centre
  6. Normah Medical Specialist Centre (Medical Specialist Centre)
  7. SEGi College Sarawak
  8. KPJ Kuching Specialist Hospital
  9. Pusat Pembangunan Kemahiran Sarawak (PPKS) / i-Cats University College

THE BOARD OF MANAGEMENT

President

Mdm. Audry Wan Ullok (MAH)

Deputy President

Datin Dona Drury Wee (CHASS)

Hon. Secretary General

  • Mr. Chua Jun Chuan (ASIA)

Asst. Hon. Secretary General

  • Mr. Awang Saifeluddin Awangku Karim (SBE)

Advisor

Mr. Philip Yong (ASIA)

Hon. Treasurer General

Mr. Eugene Hu Chee Jen (SRA)

Asst. Hon. Treasurer

Mr. Edwin Lim (SKTGA)

Board Members

  • Mr. Oscar Choo (MATTA)
  • Ms. Mok Venia (MATTA)
  • Mr. Lucas Yong (SRA)
  • Mr. Gerald Goh (SHASA)
  • Mdm. Winnie Wong (SHASA)
  • Mr. Albert Lai (SBE)
  • Mr. Peter Bong (SkTGA)
  • Mdm. Gracie Veronica Geikie (SEATA)
  • Datin Rosemarie Wong Jabu (SHS)
  • Mr.Chua Yaw Chiang (SHS)
  • Dr. May Then Su Hui (SASPAR)
  • Mdm. Pauline Gan (SGTA)
  • Mdm. Livan Wan Laeng (SGTA)
  • Mr. Alan Poh (SEATA)

Full Time Staff

Ms. Luciana Eddy

Mr. Harryson Unchau

Mr. Kerimayum Kiding

Great People & Food. Amazing Tours. Beautiful Sarawak.

About STF
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Terms & Conditions

  • All non-member event submissions must be recommended or endorsed by an STF Member to be entitled for consideration and listing on the STF Calendar of Events website.
  • Only events that are relevant to tourism, hospitality, culture, business events, community-based initiatives, or related sectors will be considered.
  • The event organizer is fully responsible for the accuracy, legality, and authenticity of all information submitted.
  • STF shall not be held liable for any misinformation provided by the organizer.
  • All submissions are subject to review and approval by STF.
  • STF reserves the right to approve, reject, or request amendments to any submission without obligation to provide justification.
  • STF reserves the right to edit submitted content for clarity, format, length, and consistency while maintaining the original intent of the event.
  • Approval for listing does not imply endorsement of the event by STF.
  • STF may remove or update any event listing if information becomes outdated, inaccurate, or if the event no longer meets STF criteria.
  • Events listed must comply with all applicable laws, regulations, and local authority requirements.
  • Submission does not guarantee publication.
  • STF reserves the final decision on all event listings.
  • STF shall not be responsible for event cancellation, postponement, or any disputes arising from the event.