About Us

THE SARAWAK TOURISM FEDERATION (STF)

A FEDERATION FOR THE PRIVATE SECTOR OF SARAWAK TOURISM INDUSTRY

STA (Sarawak Tourist Association), founded in 1964, was reorganized in 2004 to become STF (Sarawak Tourism Federation); membership to STA was open to individuals while STF comprises mainly of tourism-related associations.

The STF is a non-profit organization with the aim to collaborate and walk alongside the Ministry of Tourism, Arts & Culture Sarawak and other tourism-related state agencies such as the Sarawak Tourism Board and the Business Events Sarawak (Sarawak Convention Bureau).

Under the STF, private sector tourism stakeholders come together under one ‘umbrella’ to have a stronger and united voice to help further develop the tourism industry in Sarawak. Collectively, the STF has over 100 years of experience in the tourism industry.

OBJECTIVES AND FUNCTION OF STF

As a bigger entity, the STF provides a platform for the tourism industry throughout Sarawak to:

1.Have representation and a unified voice;

2.Provide input to both state and federal governments on tourism matters;

3.Help to promote tourism in Sarawak; and

4.the interest of tourism practitioners

COMPONENT MEMBER UNDER STF

STF’S BOARD OF DIRECTORS [2018-2020], COMPONENT MEMBER HEADS & OTHER MEMBERS

President

Ms. Audry Wan Ullok (MAH)

Vice President

Ms. Fiona Marcus Raja (SATA)

Hon. Secretary General

Tn. Hj. Mohammad Ibrahim Nordin (MAH)

Asst. Hon. Secretary General

Mr. Chua Juan Chuan (ASIA)

Hon. Tresurer

Mr. Eugene Hu (SRA)

Asst. Hon. Tresurer

Mr. Edwin Lim (SKTGA)

Advisor

Mr. Philip Yong (ASIA)

Chief Operating Officer

Mr. Franklin Simon

Full Time Staff

Ms. Luciana Edward

Mr. Rehar ak. Dimi