STA (Sarawak Tourist Association), founded in 1964, was reorganized in 2004 to become STF (Sarawak Tourism Federation); membership to STA was open to individuals while STF comprises mainly of tourism-related associations.
The STF is a non-profit organization with the aim to collaborate and walk alongside the Ministry of Tourism, Arts & Culture Sarawak and other tourism-related state agencies such as the Sarawak Tourism Board and the Business Events Sarawak (Sarawak Convention Bureau).
Under the STF, private sector tourism stakeholders come together under one ‘umbrella’ to have a stronger and united voice to help further develop the tourism industry in Sarawak. Collectively, the STF has over 100 years of experience in the tourism industry.